Meta’s Muse is growing faster than ChatGPT did.
By Gene B. Geraissati, Founder & Tech Curator | OTN 60 video
What happened
Muse, Meta’s AI assistant that can do tasks for you, passed 10 million downloads in the US in just 40 days. Very few apps ever did that, and most of them were games like Fortnite and Pokémon GO.
Why it matters
That’s almost 3 times what ChatGPT got in its first 40 days in the US. And people keep coming back: about one in three still use Muse a week later. But Meta is also pushing it hard, with ads and links all over Instagram, Facebook and WhatsApp.
OTN take
Our take: these numbers come from Sensor Tower, an app research firm, not from Meta. Big downloads don’t mean people will stay. If you try Muse, check what it can see and do before you give it access.
Want to know what Muse can do? Read our Muse explainer.
Sources
- TechCrunch – Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps
Video images: OTN / AI-generated with Google Flow.
Editorial transparency: This article was drafted with generative AI under personal editorial direction. On Tech Now is responsible for its final review, accuracy and publication.

